New iMedia equips brands with search marketing capabilities amid fierce competition

A Google study showed that 57% of customers search for relevant information before making purchases to build trust, which means brands need to display their websites on the first or second page of search results to get greater visibility. Otherwise, they lose sales opportunities to competitors of their target audience.

Along with the importance of search, which can help drive sales conversion and strengthen brands, the pandemic and rapid technological development have revolutionized the way businesses and customers interact, and customer journeys have become more complicated. with multiple touchpoints.

Therefore, New iMedia’s search marketing capabilities can help customers excel in search. New iMedia receives the Google Premier Partner badge in 2022 – only the top 3% of agencies among all Google partners in Hong Kong are eligible to earn this badge.

Specializing in search marketing (SEM+SEO), New iMedia embraces data and AI automation to further optimize performance for its clients. The self-built database continuously collects advertising data from more industries every day, allowing New iMedia to systematically analyze and retrieve actionable insights through machine learning and therefore adopt it for automation. and optimization, such as “Auto KPI Alert” and “Negative Keyword Automation”. ”.

For round-the-clock performance monitoring and data transparency, New iMedia built “iMedia Platform “‘ which allows its customers and specialists to consult the results of the advertisements anytime and anywhere, including Google, Yahoo or Bing, Facebook and YouTube advertisements. Through timely monitoring and information provided by specialists, New iMedia box to optimise campaigns quickly.

SEM Strategy X Creative X Date

here With some successful showcases from New iMedia telling us how to exceed customer expectations with holistic strategic planning, The first showcase is about creativity and data in SEM. Promote new membership program for leading beer brandblue girlin Hong Kong, New iMedia adapted a “Club BG Launch & Giveaway Campaign 2021” search campaign and achieved impressive results:

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New iMedia designed a creative content strategy based on the hottest market trends and search queries to drive urgency of need and emotional connection to improve profitability and customer engagement. New iMedia’s self-built Keyword Planner has played a big role in this, enlightening specialists and clients with keyword suggestionsand their search volume and estimated average cost per click. To further improve campaign performance and understand rapidly changing customer behaviors, New iMedia also tracked customer footprint from the website for data analysis and remarketing.

“We really appreciate New iMedia’s responsive services and professional guidance on SEM strategies. Thanks to the effective campaign, the number of impressions of our website and the number of registrations of new members on Club BG have successfully increased,” said a representative of Blue Girl.

SEO to rank higher in search

Although SEM is a powerful solution for driving website traffic, there are still specific advertising policy issues that hinder the creative and advertising plan. For instance:

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To solve the above problems, New iMedia suggests applying SEO solutions to rank higher in organic search results.

Another example concerns the fashion brandKapok. Founded in 2006, Kapok has grown from Hong Kong’s first lifestyle store to an internationally renowned brand for its authentic yet accessible approach to fashion and design. With a mission to discover and bring “Future Classics” to the Asian market, Kapok’s eShop lists over 215 brands and over 1,500 products. However, the number is difficult for the SEM. New iMedia therefore researched the company and found the most competitive SEO keywords from market insights, successfully driving website traffic and impression by 20% and 34% respectively.

Launch your digital campaign to increase sales

Not sure which advertising channels are best for your business? Please contact New iMedia for a free consultation to discover the best channels.

New iMedia is an award-winning digital marketing agency based in Hong Kong. We have 14 years of experience delivering integrated digital marketing solutions including search engine marketing (SEM), search engine optimization (SEO), display advertising and social media and marketing. content marketing, as well as video marketing.

Our specialists recognized by more than 118 advertising certificates can help you with innovative creative and strategic advertising planning in one go, let’s start now with your digital campaigns!

This article is sponsored by New iMedia.

Brandon D. James