Mike McPeak on search marketing in low-tech environments

Mike McPeak, Marketing Technologist and CRM Specialist at Hale Trailer Brake & Wheel, came into my office a few months ago to talk about search marketing. We covered a number of topics in this video, including:

  • Mike’s story in search marketing
  • How he learned SEO on the job
  • Hire a Search Marketing Agency
  • SEO in low tech spaces (like flatbed trucks)
  • What to look out for in low volume keyword spaces

You can find out more about Mike McPeak on LinkedIn or follow him on Twitter @seo_sitch.

Here are the two-part videos:

If you are a search professional interested in appearing on Barry’s vlog, you can fill out this form on Search Engine Roundtable; he is currently looking to do interviews in the NY/NJ tri-state area. You can also subscribe to his YouTube channel by clicking here.


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About the Author

Barry Schwartz, editor of Search Engine Land and member of the SMX events programming team. He owns RustyBrick, a New York-based web consulting firm. He also runs Search Engine Roundtable, a popular research blog on very advanced SEM topics. Barry’s personal blog is called Cartoon Barry and he can be followed on Twitter here.

Brandon D. James