How Google My Business Can Help Your Search Marketing

Google My Business is a place Google provides for businesses to create their own profiles, and it’s one of the most underutilized online tools by distributors.

There are many benefits of having your own business profile on Google My Business. It’s important to note that it offers many other benefits for local B2C businesses where proximity is a factor, as it ties into Google Maps and retrieves results based on location on the map. But there are some great benefits for B2B distributors as well, where Google doesn’t consider location and distance the same as buyers will want to visit the website and not go to the company.

Some things to know about Google My Business

Some people confuse Maps with Google My Business. Appearing on Maps does not mean that you have a Google My Business account.

Since Google wants to have as much information as possible about each business for its maps, it will add your business to the maps based on the information it collects through the internet.

As crazy as it sounds, Google allows anyone to create a profile for your business and even leave reviews, without you having access to your own profile. That’s why you want to take control of the situation by creating your own profile or claiming it if one already exists.

Benefits of a Google My Business account

1. It helps your SEO

When you create your profile, you are essentially adding your business to Google’s business directory. It validates your business and adds credibility in the eyes of Google. They identify you as an active business which is very important to Google which increases your chances of appearing in search results. Moreover, all the information you include is indexed by Google which is also important.

There are other components for SEO. It is not the only one, but it is important. The best part is that you can set it up on your own very easily.

2. This ensures that your business appears in name searches.

More people than you might think are searching for your business by name. Maybe they’ve met you somewhere or you’ve been referred to them and your own customers, they don’t remember your exact business URL but remember your name – or close. You want to make sure you’re in those searches and that a Google My Business profile will do.

3. It’s a trusted place to collect opinions

Google Reviews are highly rated by the public because they are created directly by a real individual. When someone reviews work with you, they’ll check if you have any reviews, just like you do in the same situation.

Another advantage is that you can display them on your website through apps that bring the review feed directly to your website. It adds a lot of credibility and increases conversions on your website.

Optimize your account

Creating an account is very simple and once set up it’s easy to keep up to date. Here’s how to maximize this valuable tool.

1. Fill in all the information

Once you have created or claimed your account, you want to fill out all the boxes including opening hours, special holiday hours whether you are female or black female, all of your services as well as your products. Basically, fill in each field so that Google has as much information as possible about your business.

2. Implement the appointment link

You can specify that you work by appointment if you wish, or entice people to take one if they wish by activating the appointment link, which can be a link to your contact form on your site. Internet.

3. Add photos

Photos of your home are very important to Google. Don’t skip this part. Even if you don’t have a commercial location, you still have an office which is most likely very well laid out, and you have shelves with samples, signs, banners, etc. Stage the spot if necessary and take as many photos as possible to post on your Google My Business page.

4. Make sure your business information is consistent

It is important, however, that your business information on the Internet is consistent. What I mean by that is your business name, phone number, and address are the same as they appear on your website and in any other directories you might be listed in, by example, Yelp, online yellow pages, etc. We recommend that you use the address that Google displays on Maps, exactly as it is listed.

It sounds silly, but for some reason it’s important that everything matches up.

5. Post regularly

Posting fresh content multiple times a week will signal Google that you’re active. This is very easy to do by integrating your account with the social media planner you are currently using and you can post exactly the same content that you post on Facebook, Linkedin, Instagram, etc.

6. Monitor performance

Google will email you a summary with your page performance, usually once a month. You can also see it by going to the insights section of your page.

For example, you can see how many times you’ve appeared in search results, how many people have taken an action, whether they’ve called you or been to your site.


In these digital times, it’s important to take advantage of as many tools available as possible to increase your online footprint. Google is always looking to validate which pages to show in search results, to make sure they are relevant and that they are a solid business. Google also places great importance on its own properties. Therefore, creating a Google My Business page will give Google what they want.

Need help setting it up?

If you need help creating, configuring, and optimizing your page, this short step-by-step video will help.

This article first appeared on Action Marketing. For more marketing articles, free webinars, and guides specific to promotional activity, visit the Resources section of

Brandon D. James