Conductor and Adthena Form Strategic Partnership to Deliver Innovative Search Marketing Solutions to Enterprise Brands

Driver, Inc.

Partnership will equip marketing teams with insights into paid search advertising and organic marketing, unlocking multi-channel efficiency and higher ROI for customers

NEW YORK, July 20, 2022 (GLOBE NEWSWIRE) — Today, Driverleading enterprise organic marketing technology, and Adthena, the leading paid search intelligence platform, announced a strategic partnership to deliver global search marketing intelligence solutions for enterprise brands. Through this partnership, marketing teams will have access to unparalleled marketing insights and competitive intelligence across paid advertising and organic marketing channels. Brands will be able to make smarter investment decisions and maximize ROI with a complete view of their digital landscape.

With access to Conductor’s complete organic marketing solution for technical SEO, content optimization, content creation and SEO reporting and competitive analysis, strategic insights and expert research team Adthena’s paid-for service, current customers and new adopters will have stronger, more holistic intelligence to dominate their competitive landscapes.

“This collaboration is vital to the growth of the search marketing industry, as paid search and SEO are still ‘indispensable’ channels in times of uncertainty,” said Adthena COO, Sundeep Goel. “The value of Conductor’s enterprise SEO technology, combined with Adthena’s paid search intelligence and competitive analysis, will provide our joint customers with unparalleled strategic insights into their search performance.”

Paid search advertising and SEO have remained siled functions at many companies. With disparate data, information, and technology, enterprise marketing teams have long faced hurdles in maximizing their potential in search channels and creating efficiencies in paid and organic channels.

“By partnering with Adthena, Conductor continues its commitment that customers never compromise when it comes to accessing the best possible data, information and technology,” said Conductor CRO Tom Martin. . “With Adthena and Conductor together, marketers get a truly complete picture of their search landscape across organic and paid channels.”

To learn more about Conductor and the partnership with Adthena, visit www.conductor.com.

About the conductor

Conductor is the world’s leading organic marketing platform, helping businesses accelerate search traffic, digital growth, and revenue. Conductor’s technology helps marketers create powerful marketing content to drive high-quality traffic to their site and track their organic performance. Conductor was named a Leader in the Forrester Wave for SEO Platforms and is ranked #1 on TrustRadius and G2 by enterprise marketers. Their forward-thinking clients include global and emerging enterprise brands such as Citibank, Visa and Casper. For more information, visit driver.com.

About Adthena

Founded in 2012, Adthena is an award-winning search intelligence platform. Our unique combination of patented AI-powered technology and a world-class team of experts helps brands, marketers, and agencies around the world dominate their competitive landscapes. We provide our clients with a clear view of the paid search landscape, helping them optimize their spend to increase ROI, while saving them time and better informing their cross-channel strategies. Adthena’s solutions are powered by our industry-leading technology: Whole Market View creates a single market map of a client’s entire search landscape and Smart Monitor automatically detects threats and opportunities every day. Our award-winning Local View product provides the strategic location-based insights marketers need to dominate locally. For more information, visit www.adthena.com.

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Conductor PR Team

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Brandon D. James